Many
of today’s most successful companies are redefining themselves as data
companies. That’s because data is central to understanding customers and
business performance, and making informed decisions to stay ahead of the
competition. And when it comes to prospecting for new customers, companies often
need to buy external data to supplement their inbound marketing programs.
Whether you need a simple telemarketing list, or complex data segmentation and
analysis, AboutMatch can help you find solutions for your data needs.
Lists
One
of the most straightforward and established ways to get your message out to new
audiences is to rent or buy a list and contact everyone on it! Some list companies
specialise in consumer, others in business data, while some focus on
telemarketing and mail, and others focus on email lists. On AboutMatch, you can
define which channels you want to use to reach which customer segments. So for
example, if you’re targeting consumers, you can select age, location, income
bracket and occupation as variables, appended with a phone number, to ensure
you only pay for the exact data which meets your needs. The better the match
between your offering and the target list, the higher the conversion rate – 1-2%
is considered a good response.
Marketing
lists are a great way to generate awareness of your brand, promote specific
offers and get instant customer feedback. Email distribution is much cheaper
than mail, as no printing costs are required, however email marketing is an increasingly
crowded market. In order for email campaigns to be effective, they need to be
designed professionally to stand out from the crowd rather than being consigned
to the junk folder or summarily deleted on receipt. If you require a digital
agency to assist you with a campaign once you have bought the data, please
click complete our quick DIGITAL
questionnaire.
Data cleansing and
segmentation
One
of the biggest challenges companies have is making smart use of all the
customer data they collect. Many customer databases are left to “rot” in old
legacy systems, with out-of-date contact information, no linkage to CRM systems,
and no segmentation. Just as we pay for cleaning services at our offices and
homes, so does it pay to use professional “data cleansing” services to make
sure customer data is kept fresh, accurate, and sorted and tagged in a
meaningful way. The ROI is often immediate, as marketing does not have to deal
with huge numbers of “bounce” emails and letters, and customers are segmented
so they can receive more relevant and personalised offers.
Contact us for all your data needs, or enter
them here.